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Search results for “consumer behaviour”
Customer loyalty in a hyper-segmented hotel landscape
05/22/2019
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10:18:45 AM
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The greatest value in today's rewards programs should lie in hotel companies' ability to collect, store and utilize data more effectively to help brands offer guests more personalized experiences.
Tourism New Zealand joins hands with Tencent to woo Chinese FITs
05/21/2019
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1:53:39 PM
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Tencent will provide user insights for Tourism New Zealand to widen their grasp of Chinese visitors’ consumption habits and preferences.
Exploring the micro-trip market
04/15/2019
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6:31:35 PM
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While micro-trips are lower value than longer holidays, they still offer large potential.
What we’ve learned from tracking more than 280M online bookings
05/17/2019
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10:42:30 AM
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A combination of great user experience, useful content and timely and effective messaging can help to both reduce abandonment and recover bookings which may have been lost.
Insider view on complexity of megahotel F&B
04/01/2019
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2:08:26 PM
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Often when hotels are thinking about creative planning as it relates to concepts or menus it’s easy to let what’s cool get in the way of that.
Simple CX = customer delight, but what about fraud prevention?
03/17/2019
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6:58:12 PM
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Simple experiences that mean convenience and control for shoppers are welcome. But they also mean a bigger threat as far as fraudulent transactions and account takeover are concerned.
Traveler survey yields insights into booking behaviors
04/01/2019
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10:44:46 AM
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There appears to be a serious risk of potential customers being intercepted before reaching OTA services, by Google or perhaps the return of Amazon to the travel space.
Booking.com’s mantra for China – be prepared for the change
11/26/2018
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9:00:00 AM
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Booking Holdings’ journey in China has spanned nine years. But the group is keen on being nimble, running operations in an autonomous way and also open to learning from local companies.
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